Apple Vs. Apple Inc. - 915 Words

Company rivalries have always existed in the free market, each trying to dominate the consumer of their respective product. Microsoft vs. Apple. Ford vs. Chevy. Dunkin’ Donuts vs. Starbucks. The latter two focus attention on the coffee-fueled masses, rushing to work on a weekday morning or relaxing with their wifi whilst sipping java. By exploring my local Dunkin’ Donuts and Starbucks coffee shops, I was able to glean some interesting insight into the two rival’s 4P marketing approaches. Despite having a seemingly similar goal of selling the most coffee, breakfast, and lunch type products to consumers, Dunkin’ Donuts and Starbucks parade their product, price, place, and promotion each to a different drum. Upon walking into each coffee shop, there was evident disparity in the products offered at each venue. Dunkin’ Donuts on Cypress Street in Kennett Square is also a Baskin Robbins ice cream shop. The items for sale included and array of hot and iced coffee and coffee specialty drinks, breakfast foods like bagels, donuts, egg sandwiches, and lunch items like turkey sandwiches and pizzas. There was a clear focus on coffee AND donuts here, and a definite convenience and â€Å"fast-food† vibe. The coffee and food items are of good quality, but seemingly mass-produced and premade. Contrastingly, Starbucks Coffee Shop in the Longwood Shopping area of Kennett Square had a wider variety of specialty coffee drinks and coffee types, with no focus on donuts. They did, however, haveShow MoreRelatedIphones Vs. Apple Inc.986 Words   |  4 Pages With a company as prosperous as Apple, it’s no surprise that most people already know quite a bit about iPhones and Apple’s other products. They are constantly shown in movies, music videos, and even in real life, and my own iPhone 5C is no exception. 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